The vast majority of people desire white, beautiful smiles that draw attention for all the right reasons. This demand has led manufacturers to introduce several types of whitening toothpastes that use everything from abrasives to peroxide to enzymes which prevent stains from binding to teeth. Unfortunately, a recent study suggests that these products don’t live up to their hype; in fact, for many people, they may not make any difference at all.

Popular Brands Tested

Recently, the popular British news website, MailOnline tested several popular brands of whitening toothpastes to see if they would have a positive impact on tooth color. Among those tested, included:

  • Oral B 3D White Enamel Protect
  • Arm & Hammer Advanced Whitening Toothpaste
  • BlanX Intense Stain Removal
  • SwissDent Xtreme Whitening Toothpaste
  • Beverly Hills Natural Whitening Expert
  • Rembrandt Complete Whitening Mint

Disappointing Results

After testing each toothpaste on several volunteers for a month, MailOnline found that all six proved disappointing. In fact, these popular whitening toothpastes performed so poorly, they provided no noticeable results at all.

This particular study shouldn’t come as too much of a surprise, when you consider other revelations that have recently come about. According to MailOnline, in 2012 the Advertising Standards Authority (ASA) forced Arm & Hammer to stop a marketing campaign because it exaggerated claims about its whitening toothpaste. Additionally, an in-house clinical trial by Oral B found that the company’s whitening toothpaste left 43 percent of participants with no signs of improvement, with some even ending up with darker-looking teeth.

Getting that White Smile

Unfortunately, you aren’t likely to get noticeably whiter teeth from a tube of toothpaste. On the other hand, you can attain a bright, vibrant smile by getting professional teeth whitening treatments at Smile Columbia. To learn more, contact our office today or call (803) 781-9090.