It’s no secret that many people have a fear of the dentist. That’s a big part of the reason why many people skip their regular dental visits, and perhaps one in six people don't see a dentist for five years or more.

But in Japan, one dentist has come up with a unique approach for helping patients, specifically women, overcome their fear of the dentist: he dresses as a butler.

Part of a Nationwide Fad

66ème Festival de Venise (Mostra)In Japan, women have long been attracted to butlers. The combination of sharp dressing and willing servitude is apparently very appealing, and this has led to a lot of related trends. Manga (comics, but read by a large selection of the population) and dating shows feature men dressed as butlers. And a few years ago, apparently, butler cafes became very popular.

So the dentist, head of the PureCure dental practice, dresses as a butler to attempt to put his female patients at ease.

The message is clear: your dentist is your servant. It’s natural for many people to view their dentist as an authority figure, the way we do doctors. After all, dentists have a great deal of education, they tell us how to brush our teeth, and give us advice about what procedures we might need. The downside of this is that it makes the dentist even more intimidating than he needs to be.

And on top of this, the dentist offers additional services that cater to the butler–dare we say?–fetish. He offers a pampering service called “Butler Lap Pillow Brushing,” which includes a tooth cleaning and aroma therapy–and, as the name implies, you can put your head in his lap while he brushes your teeth.

We Are Dentists Here to Serve You

Although we may not go so far as to dress our dentists up as butlers, at Smile Columbia Dentistry, we have long ago internalized the notion that we are your servant. We put our patients at the center of our practice, and we offer numerous luxuries to help you feel at ease.

And if you are still anxious, we offer sedation dentistry to help calm you for your appointment so you can get over your fear and get the dental care you need.

To learn more about our service ethic and how we can help you relax, please call 803-781-9090 today to talk to a dentist in Columbia at Smile Columbia Dentistry.